Televised Success for West Yorkshire Windows
Televised Success for West Yorkshire Windows
(PRWEB) September 23, 2011
Wakefield-based installer West Yorkshire Windows, one of the founder members of the Conservatory Outlet network of dealers, recently filmed its latest series of television adverts at its newest showroom in Doncaster.
The installer invests heavily in marketing across a variety of media including radio, television and online advertising. The footage taken at the new showroom will facilitate another year of TV advertising for the company which recently registered its best ever sales month in 18 years of continuous trading, and is on course for impressive year-on-year growth.
West Yorkshire Windows’ MD Andrew Glover – now also the Chief Executive of local Super League team Wakefield Trinity Wildcats RLFC – is once again the face of the advert, which will be regularly broadcast to over 2 ¼ million homes via the Emley Moor and Belmont transmitters.
As the Conservatory Outlet dealer for both West and South Yorkshire, West Yorkshire Windows has showrooms in Wakefield, Leeds and Doncaster; the latter of which received a £125k investment to make it one of the most luxurious indoor conservatory and double glazing showrooms in the UK.
The enquiries generated by the television advert will supplement those already being generated by the company’s impressive website, supplied to West Yorkshire Windows by its main supplier, Conservatory Outlet. West Yorkshire Windows also receives numerous sales leads from Conservatory Outlet’s own retail-facing website which ranks at the top of the organic Google listings for popular search terms such as ‘conservatory’ and ‘conservatories.’
“Television and online advertising are both important elements of our marketing mix which work together to generate enquiries and increase brand awareness of West Yorkshire Windows and Conservatory Outlet,” said Jo-ann Bowles, sales manager at West Yorkshire Windows.
“Our continued and substantial investment in marketing is justified by the sales and growth we achieve as a result. We now have 10 sales representatives, all of whom are kept very busy!”
Greg Kane, sales director of Conservatory Outlet added; “West Yorkshire Windows was one of the first installers to join the Conservatory Outlet network six years ago. Its continued success since can be attributed to both the support provided by Conservatory Outlet, and its own proactive and independent marketing activity.”
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