ALDO RISE Pop-up-shop Launches at Selfridges and on Selfridges.com
ALDO RISE Pop-up-shop Launches at Selfridges and on Selfridges.com
London, England (PRWEB UK) 11 January 2012
ALDORISE, ALDO’s fashion week collaborations program, launches exclusively at Selfridges and on Selfridges.com on Friday 13th January 2012.
Through RISE, ALDO supports, promotes and celebrates daring talent in the designer fashion community. RISE allows designers to utilise all elements of the ALDO network – from design and sourcing expertise to an international network of retail outlets.
Increasing awareness of its designers as well as giving customers access to high-fashion product is intrinsic to ALDO RISE. Accessories are often the entry point in to the designer experience and ALDO is introducing their customer to this experience. RISE gives customers a glimpse behind-the-scenes, sharing and showcasing for their audience both the talent and creative process.
This year’s designer shoe collaborations include:
Preen
London-based duo Justin Thornton and Thea Bregazzi won rave reviews for their Spring Summer 2012 runway collection with designer footwear playing an essential role.” We are very excited about this collaboration,” said the pair. “The shoes have a very Preen look. Proportion, colour and texture are key.” The Preen x ALDO RISE collection will feature 4 styles in a range of colours.
JW Anderson
JW Anderson was inspired by structured heels and feather details for his Spring Summer 2012 collection with ALDO RISE. “Like Rauschenberg, it’s a patchwork of textures,” Anderson said to describe the feminine styles that mix stripes with feathers and demure ankle straps with lace-up elements.
Libertine
With experience collaborating with the likes of art star, Damien Hirst, Libertine designer Johnson Hartig brought just the right mix of creativity and ease to the design table. “I’ve been looking at a lot of Cy Twombley, swimming in the ocean, and making driftwood sculptures and voila stripey shoes!” True to his “stripey” inspiration, the two footwear and two designer bag styles in the Libertinex ALDORISE collection displays totally different takes on the use of horizontal and vertical strips.
Mark Fast
The Mark Fast ALDORISE collection showcases the intricately handcrafted elements of Fast’s ready-to-wear line. “I took inspiration from a bit of tribal and metallic glam,” says Fast. The heeled style of the designer shoes features his iconic cut-out detail and comes in 4 bold colours.
About Selfridges
Voted “Best Department Store in the World” at the Global Department Store Summit in New York, Selfridges London is a national institution with the most famous shop windows in the world. The Manchester and Birmingham stores bring the same creative customer experience and now Selfridges.com is positioned to create some magic online.
Across every single department, from food to fashion, home to beauty, Selfridges sets the standard for up-to-the-minute style, lasting quality and exceptional customer service, all with a dose of creativity, wit and flair.
What products can Selfridges offer? There’s a unique experience for every customer at Selfridges.com. Whether you’re looking for the latest designer fashion, must-have labels, gourmet chocolates, designer women’s clothes, luxurious skincare, dresses, or men’s jeans. Selfridges stocks the most-wanted brands such as Ralph Lauren shirts, Paul Smith, Vivienne Westwood bags and Alexander McQueen dresses alongside old favourites and world-exclusive products.
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