Advertising Agency Gives the Gift of Apple iPad2 to all Employees
Advertising Agency Gives the Gift of Apple iPad2 to all Employees
LaGrange, IL (PRWEB) December 21, 2011
It all started when the managing partners of SPM Marketing & Communications asked their employees the question that many companies ask, but few do much about: “What can we do to help your career and serve our clients best?”
Patti Winegar and Larry Margolis, the 28-year-old, La Grange, Illinois-based firm’s managing partners, were trying to engender some fresh ideas that would strengthen the agency’s promise to clients that they would guide them to “What’s next in health-care communications.”
There were many good ideas from the creative and account staff people, many of which have been implemented. The most unexpected idea came from Mike Case, SPM’s IT director. “Give every employee an iPad,” Case suggested. “If we want our people to be as tech savvy as our clients need us to be, we need to immerse them in the latest technology.”
Winegar and Margolis were intrigued by Case’s idea. “It was a big idea with a big price tag,” Margolis said, “but the more Patti and I thought about it, the smarter it sounded.”
“We bought the iPads in November, from the Target store in Willowbrook,” Winegar said. “The salesperson told us it was their biggest single sale of the year. Then we wrapped them and kept them at my house, out of the reach of my kids, until the Holiday party on December 15. Larry and I couldn’t wait to give them out and see everyone’s excitement.”
Vice President and Account Director Beth Knight was delighted to receive her iPad2. “I had two reactions,” Knight said. “First, I was grateful for SPM’s generosity. Then I was delighted that I could accelerate my tech knowledge and savvy with my brand-new iPad. How better to do that than to use the latest and most amazing technology whenever and wherever I wanted?”
About SPM Marketing & Communications
Founded in 1983, and located in a renovated loft just west of downtown Chicago, SPM has grown to become the premier health-care and hospital marketing agency in the country.
SPM’s people are strategic thinkers, creative problem solvers, relationship builders, and result- producers unlike any others because they are dedicated to uncovering and creating what’s next in health-care marketing.
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Great post! I?m just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly helpful. As our company is based in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the fact that your product is useful in that case